2023 - Present
CryoMode: Digital Blueprint Audit
A full audit across analytics, search, and ad platforms revealed a mobile traffic gap. Which led to a rebuild of the mobile side of the business.
Ruben Alanis
Owner
Finding the gap
I ran a full digital blueprint audit, pulling and cross-referencing data across GA4, Google Search Console, Meta Ads, Google Ads, and web analytics in order to get a real picture of how traffic was actually moving through the business. The audit surfaced something the team hadn't seen: the business was consistently losing traffic and conversions on mobile, even though most inbound traffic was arriving on mobile devices.
From diagnosis to rebuild
Rather than a partial fix, the audit findings led to a full rebrand and rebuild of the mobile side of the business. Implemented new structure, new experience, built specifically around how mobile visitors actually behave, not a scaled-down version of the desktop site.
Why this matters
This is the kind of gap that's invisible until someone actually pulls the numbers together across platforms. Most businesses have this data, just not connected. Finding it here didn't just fix a technical issue, it changed how the business showed up for the majority of its traffic.
