I'm just genuinely curious about how things work.
That curiosity is the whole job. I ask questions until I find the real answer, then I go build the fix. It's the same instinct whether I'm digging through GA4 data or figuring out why a sales funnel keeps leaking leads
Why I Do This
I've spent my career solving the same problem at every scale, a business that's outgrown the systems holding it together. I bring the same rigor I used at Google, Microsoft, and ResMed to businesses that don't have a full ops team, because they shouldn't need one to get this right.
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Years in Operations
Experience across enterprise organizations and hands-on small business ownership.
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Average Cost Reduction
Cut customer acquisition cost and operational costs by re-architecting the systems behind them.
Companies I've worked with
